Successful internet players have taken the lead in service innovation and are raising customer expectations about integrated functionality and high-quality customer experiences. So how can traditional, enterprise-level Communication Service Providers (CSPs) compete with these internet leaders and deliver services that hit the mark? This white paper [1] will discuss how using a service delivery platform built on standards-based information technology can allow CSPs to deliver converged, interactive, multimedia services in advance of IMS network deployments and tap into multiple innovation streams to boost the productivity of new services.