logo
Published on FierceWireless (http://www.m.fiercewireless.com)

AT&T Mobility planning to beat back the Storm

By pgoldstein
Created Sep 24 2008 - 8:46am

Ahead of Verizon Wireless' launch of Research In Motion's BlackBerry Storm, AT&T Mobility is readying a plan to beat back potential sales of the device as the holiday shopping season approaches, according to a report on the blog Boy Genius Report.

According to an internal document from AT&T, some of the talking points that should be used to counter the Storm's appeal include:

While it is not surprising that AT&T would make a marketing push showcasing the features of the iPhone 3G as more smartphones head onto the market--including T-Mobile's G1--the fact that this memo exists reveals one thing: AT&T and Apple see the Storm as a formidable competitor. 

For more:
- see this post [1]

Related Articles:
Verizon's launch of Blackberry Storm [2] delayed until November
Storm [3] clouds gathering around Verizon


Source URL:
http://www.m.fiercewireless.com/story/t-mobility-planning-beat-back-storm/2008-09-24