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Nokia to launch its own MVNO in Japan
Nokia will launch its own MVNO in Japan in the first half of 2009. According to reports in Kyodo News and the newspaper Yomiuri Shimbun, which cited unnamed sources, the world's largest handset maker will begin offering wireless service in Japan, and will focus on the high-end market with its luxury Vertu phones. The company will use NTT DoCoMo's network.
The Japanese wireless market, which is dominated by DoCoMo, KDDI and Softbank, has been especially hard for Helsinki-based Nokia to crack because the operators retain tight control over what handsets make it into the market.
For more:
- see this IHT article
Related Articles:
Nokia dealt blow in Japan
Japan puts pressure on Nokia over battery issue
Comments
Nokia needs to realize that their phones suck compare to the Japanese phones in functionality AND design. That is why cannot penetrate.
It is not about control over the market; it about Nokia's own control over the offering!

